10 "Web" Insights: Practical Experience, Knowledge of the Industry and
a bit of ... Humour

1. Internet is the most cost-effective way to test new business model, new shop, new product, new idea
2. "I love my web site", but business web sites should pay for themselves
3. Business web site "beats" Yellow Pages - it does not promotes your competitors!
4. Google relates to your web site same way as a petrol pump to your car
5. There are only 10 spots on the first page of Google. Get your website there - and drive the 11th competitor out of the game
6. Established and well maintained website increases its value with age - similar to well cellared wine
7. Website is different from wine - the more it is used - the more value it accumulates
8. Unlike a booklet - website can update its look, have the typos fixed and marketing concept - changed - any time - after the publishing
9. Left to their own devices websites tend to vanish in Cyberspace
10. "Anyone can create a website!" If you are able to juggle costs, technical features, successful promotion and on-time maintenance - Do It Yourself!